Compliment your lead generation efforts with an online strategy
Within every online sales lead campaign, there are a handful of levels the visitor must pass through without losing interest or getting frustrated. The first could be a email advertisement, which takes them to either a 'landing page' or perhaps a website. On the landing page is a call to action. Maybe you want the visitor to subscribe to your company newsletter. Or request a price quote for a kitchen remodel. Or agree to receiving a phone call from a financial estate planner. No matter the outcome, at some point you are asking for both personal contact information and permission to speak to them. Kind of like the old door-to-door vacuum cleaner salesman. If you answer the door and he makes a good initial impression, you'll invite him in and agree to hear more. That's pretty much what's going on here, we're just doing it online.
Each stage of the "sale" must be engaging and fluid, from the initial contact to the "close".
And each stage has it's own do's and don'ts, and pitfalls that could stop everything in it's tracks. From a design and programming standpoint, for example, your initial email should have maximum 'deliverability' potential — which means the coding should ensure that the email will be seen properly across all email readers (like Google's GMail, Yahoo! Mail, HotMail, AOL Mail, etc.) Many people use these free email services to protect themselves from spam, and if your email won't load in one or all of them — or even worse contains elements that could be viewed as spam, your campaign's chance of success is dead in the water before it get's going.
Over the coming weeks, we'll dissect each element of online lead generation, and use of best practices that give your campaigns a fighting chance in the noisy online marketplace, including:
Please check back soon for future updates.
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