Effective Email Newsletters & Online Marketing Campaigns
Keeping in constant touch with your customers is mandatory — but the etiquette of when, why, and how is key to keeping them engaged, intrigued and responsive.
While you need to stay on their radar, there is a delicate balance between communicating with your audience and alienating them. This is a distinction that a good number of email marketing efforts fail to grasp, resulting in a more negative than positive relationship to your company name and branding efforts in the minds of consumers — not a place you want to be in the online marketing arena.
Creative Email Marketing Campaigns
Email marketing is a proven, cost-effective means of building brand awareness, retaining current customers and attracting new ones. The ROI with email marketing should be your best.
But there's an cautionary flip side to this — while Americans are now being hit by email messages at an 8-1 rate over traditional direct mail, more than 80% of the email being sent is unsolicited — in other words spam! The formal term is Unsolicited Commercial Email (UCE), and if you think your mailbox has too much of it on a daily basis, consider the fact that your ISP (Internet Service Provider) is probably stopping about 97% of it.
To cut through this tsunami of clutter, effective email campaign strategies must be creative, engaging and memorable — which is where we start.
We offer creative email campaign development and management plans for any budget
We can help develop an online campaign for your business that will strengthen and grow your customer base, while keeping costs down to bare minimums. For a fair monthly fee, atlantis 57 offers the following full service email marketing package:
- Campaign strategy recommendations
- Complete campaign management
- Experienced, response-driven copy writing
- User-friendly design that engages recipients to act
- Coding that ensures maximum deliverability
- Message testing
- Campaign tracking, analysis, and reporting
- List segmentation strategies
- Subscriber Acquisition
If you're strapped for time but need to keep in contact with your customer base, we can take it from start to finish — or get you up and running where you can manage your own campaigns. If you're not sure which makes the most sense for you, please feel free to contact us for a no-obligation phone consultation.
Email Newsletters
Staying in touch with your customers with useful, engaging content is key to building brand loyalty and repeat sales. We offer a full-service, hands-off plan that will take care of all aspects of your newsletter production and distribution — or set it up where you can take over and run it yourself. Our al-a-carte services include:
- Custom template design that reflects your company branding
- Subject line development
- Content creation — we can write it!
- Coding that ensures maximum deliverability
- Distribution to subscribers — for mailing lists large or small
- Subscriber Acquisition
- Complete tracking, analysis, and reporting of each edition
Affordable monthly fees are based on creative demands (content generation and/or graphics), frequency of distribution, and the size of the list. Please drop a line to schedule a no-obligation phone consultation.
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